Brand Safety. This year seems to be flying by and certainly hasn’t gone as any of us had planned. For years, SafeFrame has offered rich ad interactions in […],There’s been no shortage of ad industry ink spilled in response to Apple’s WWDC privacy announcements for iOS 14. IAB Tech Lab - Established in 2014, the IAB Technology Laboratory (Tech Lab) is a non-profit consortium that engages a member community globally to develop foundational technology and standards that enable growth and trust in the digital media ecosystem. It’s been a real bright spot to see Tech Lab members and our team adapt and make progress together on meaningful work during such a challenging […],The use of server side ad insertion to deliver video ads has become ubiquitous across the industry as the need for providing a high quality and seamless ad experience has become paramount. The IAB Tech Lab is a nonprofit research/development consortium charged with helping companies implement global industry technical standards/solutions He leads the the IAB policy team, which advocates on behalf of IAB member companies before Congress, federal agencies, and involves direct lobbying, political fundraising, issue campaigns, and policy development.Dave joined IAB from Pandora Media, where he directed the company’s public affairs strategy and opened its Washington, D.C. office.
Enter your email address and we'll send you a link you can use to pick a new password.Established in 2014, the IAB Technology Laboratory (Tech Lab) is a non-profit consortium that engages a member community globally to develop foundational technology and standards that enable growth and trust in the digital media ecosystem. The IAB Technology Laboratory (Tech Lab) is a non-profit consortium that develops and provides technical standards, software, and services to drive the growth of an effective and sustainable global digital media ecosystem that benefits consumers. The partnership is similarly focused on the future of addressability for our industry, and it will build on relevant work […],The number of browsers and the technology that runs them has been advancing rapidly over the last few years. Click here to sign up to receive news about the IAB Tech Lab programs, standards, events, classes, and more! […],In less than two years, many publishers, advertisers, data vendors, and technology platforms will need to reevaluate and retool their approaches to data collection, audience targeting, measurement, and attribution analysis. Established in 2014, the IAB Technology Laboratory (Tech Lab) is a non-profit consortium that engages a member community globally to develop foundational technology and standards that enable growth and trust in the digital media ecosystem.
[…],The California Consumer Privacy Act (CCPA) gives California residents a set of new rights with respect to their personal information. IAB Tech Lab offers “ads.txt aggregator” – a critical tool to support its ads.txt anti-fraud initiative. All of those activities will change, and along with them the ways that we track and measure […],IAB Tech Lab recently invited all the platforms and publishers supporting the DigiTrust ID and shared namespace service to a meeting to review the status of funding and operations, and discuss the future of DigiTrust. IAB Tech Lab. Historically, data vendors, DMPs and … L’IAB Tech Lab a annoncé une nouvelle stratégie d’évaluation de l’application des principes LEAN (Light, Encryption, Allowing Choice, Non-invasive ads). Teamwork makes the dream work at the IAB Tech Lab’s Project Rearc.But where are Google and Apple? All of this growth comes with added risk.
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