an emotional response the second your customers stumble across your brand.One of the most important places to use power words in your marketing is in any call to action.For example, we use “Masterclass”, “Free”, “Best”, and “Step-by-Step”.James Clear uses power words in his menu as a call to action (“Free Newsletter”):I just gave you hundreds of power words and showed you ten places to use them to make your marketing work on overtime for your business.Don’t just skip past this article and move on with your day. Magazine, InTouch, GQ, and Seventeen use power words religiously to entice consumers to pick up their products.Cosmo has some of the most click-worthy headlines out there:Without power words, these headlines would be boring. Powerful words will help you garner greater respect and recognition from your peers. May I use the Xerox machine.I don’t know about you, but I thought Langer’s third request was rather elementary. Sometimes, simply reading through a list of motivational words and contemplating what they mean to you, is a great way to feed your mind with positive motivation. They add invaluable credibility to your brand.Make your testimonials work overtime for your business by featuring the ones including power words.Marie Forleo does this on her testimonials page:The words “Unique” and “Perfectly” take this testimonial light-years ahead of one simply containing the words “Great” or “Well”.Unfortunately, it’s a bit tacky to ask your clients to use power words in their testimonials.Do the next best thing by featuring testimonials that include power words more prominently on your page.Is your email list disengaged? Incognito (adjective) having one's identity concealed, as under an assumed name, especially to avoid notice or formal attentions 23. Is something wrong with their spam filters?Pat Flynn uses this method in his email autoresponder series:See the power words “Super” and “Secret”? Research shows that they didn’t in 1997, and they certainly don’t now.Power words in your subheads capture attention and draw the reader into actually reading the content rather than just scanning over it.I used power words in my subheads to keep people moving down the page:Use power words in your subheads to keep the reader’s attention on the page and ensure they’re actually reading what you’ve written.You have two choices when you’re naming your products:Almost all product names fit into these two categories.A company that leverages power words wonderfully in their product names is the nail care company OPI.OPI could have just named their product after its function: “nail strengthener.” Instead, they used a power word (“Nail Envy”) to make the product more appealing.OPI also uses power words in the descriptions for their products.Their lacquer color could have just been “dark red”. But instead, they used a power word (relentless) to invoke emotion.Another example of power words mastery in the online space is that of David Siteman Garland, who created a course on how to create online courses.He could have just named his course “Create Online Courses”, but he spiced things up with a power word:The word “Awesome” makes the product memorable and stand out in a crowded space.Power words are currently underused in the beloved email list building tool, the popup.Check out how Onnit uses the power word “Ultimate” for their grocery guide freebie on their list builder pop-up:He uses power words like “Mistakes”, “Avoid” and “Free” in his popup to convert visitors from casual readers to subscribers.Landing pages are an effective way of blocking out all of the extra noise on your website and ensuring that the visitor is just focusing on one specific call to action.Using power words on your landing page can get your conversion rates from “not now” to “gimme!”.Amy Porterfield is a landing page genius, and she strategically uses power words all over her landing pages:“Free”, “Live”,“Master”, “5-Figure”, “Profitable” and “Strategy” are all power words, and they work together to make Amy’s landing page far more convincing than the power word-empty alternative:Class: How to Create and Deliver Your Webinar (Even If You Don’t Have a List! Strong: having muscles capable of exerting great physical force. Some of the best one word quotes which will help you cherish your moods and spirits. —Muhammad Ali Researchers have found that we are hardwired to associate sounds with images, even in words we do not comprehend.
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